Africa’s history is a long and fascinating one, but its future is shaping up to be even more interesting. During the ten years in which The Economist magazine moved from a cover story entitled “Africa: The hopeless continent” in 2001 to one entitled “Africa Rising” in 2011, interest in the last frontier of global business opportunities has skyrocketed. Uncertainty about the future of the continent still abounds and the complexity of such a vast area consisting of 54 countries is not easy to digest. Through his behind the scenes knowledge of the continent and his ongoing contact with leading figures, Guy Lundy is able to present an idea of what opportunities exist, where they can be found, and how to avoid the risks that can trip you up.
