Globalisation is a reality and companies all over the world are increasingly considering emerging markets as their primary source of new business. New entrants from abroad will eventually challenge companies operating only in the local market. With stellar economic growth taking place across Africa, therefore, South African companies are increasingly considering expanding their operations to other countries. However, a bold move into unknown territory can put great strain on the local operation and introduces many unforeseen risks.
In Going Global, Guy Lundy builds on research that he has conducted into lessons learnt by 15 leading South African companies that have developed a multinational presence and offers valuable insight into how best to approach the process of international expansion.